Informed Choice Insurance Agency

Madison, WI · Health insurance agency

Rating
5.0/5
★★★★★ 5.0
Reviews
20
Rank in Madison
#2
of 75 insurance agents
City Percentile
77%
rating percentile
Address
Informed Choice Insurance Agency, 5325 Wall St Suite 2055, Madison, WI 53718
Phone
(608) 819-6311
Website
www.informedchoice.com
Status
Closed · Opens 8 AM Mon

Informed Choice Insurance Agency is an insurance agent located in Madison, WI. It is one of 75 insurance agents listed in Madison. Its 5.0-star rating is above the Madison city average of 4.4 stars. It ranks #2 among Madison insurance agents by combined rating and review volume. There are 2 photos associated with this location.

About Informed Choice Insurance Agency

We are a local, independent insurance agency specializing in helping you make an informed decision about your Medicare needs. Whether you are retiring at 65 or continue to work, Informed Choice can help you cut through the clutter and find the... More

Hours

Friday8 AM–12 PM
SaturdayClosed
SundayClosed
Monday8 AM–5 PM
Tuesday8 AM–5 PM
Wednesday8 AM–5 PM
Thursday8 AM–5 PM

Customer Reviews

★★★★★ 5.0 Rochelle Adkins · Jan 2026

Working with Rick Erickson was a game-changer for our retirement planning. With over 37 years in the Medicare market, his experience and knowledge, has truly helped us avoid the costly mistakes we could have made, as we did not know what to expect with Medicare and health insurance. Don't waste your time shopping around.... Call Rick, get it all right taken care of with someone who actually cares about you and keeping you informed. Medicare is his specialty, and it shows!" Thanks Rick!!!

★★★★★ 5.0 S A · Jan 2026

Rick Erickson did an excellent job from start to finish guiding, informing and securing policies for my parents. He is professional and extremely knowledgeable with all facets of Medicare. I was able to trust him without even meeting him and he followed up with questions quickly. I understand why he receives perfect reviews and recommend him 100%.

★★★★★ 5.0 Debbie Wiedenfeld · Feb 2026

We have been so pleased with the kind and professional service provided by Rick Erickson! Rick has many years of experience and he takes the time to listen to needs and recommend the best possible option. When it's time to sign up for Medicare, Rick Erickson at Informed Choice Insurance Agency in Madison is your guy! Thank you Rick! . Bob & Debbie W

★★★★★ 5.0 Ellen Hustad · Nov 2025

Rick has been a godsend in helping us make educated decisions about health insurance. He made time for us under short notice and got things moving quickly. He really knows his stuff and is a pleasure to work with. Highly recommend!

★★★★★ 5.0 Tony Aranda · Dec 2025

When we were first referred to see Rick by a longtime friend my wife and I were totally out of the loop as to our insurance needs. Rick in his very professional manner helped us navigate through the whole process. Rick just doesn't stop there; he continues to keep contact with us to keep us informed. He has set the bar very high, and we will continue with Rick in the future.

Accessibility & Amenities

✓ Wheelchair Accessible Entrance ✓ Wheelchair Accessible Parking Lot ✓ Credit Cards ✓ Debit Cards

Services

Health insurance agency

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This listing is informational. Contact the business directly to verify credentials, services, and availability.